The Story Behind the Brand

Ida Jane Lashes is the evolution of over a decade in the lash industry. With nearly 12 years of hands-on experience as a lash artist, I’ve seen the beauty, the burnout, and the breakthroughs this business brings.

In January of 2023, I found myself at a crossroads in my lash entrepreneur journey. As a devoted mom, I struggled with the idea of pursuing my dreams while balancing the demands of motherhood. I began to doubt whether my small town could support a thriving lash business.

Turns out, I was wrong. I had been playing small for too long. When I finally committed to pushing past my own limitations, I completely transformed my business - and my life. I hit financial goals I once believed were out of reach.

This brand stands for that same bold leap - for lash artists who are ready to elevate not just their technique, but their confidence and their career.

Today, we offer in-person lash certification courses, including Classic and Volume trainings designed to improve retention, styling, and client loyalty. We also provide pro-level lash supplies - lash trays, tweezers, adhesives, and more - trusted by artists who care about quality and results. If you’re a lash artist ready to grow, especially if you’re balancing it all as a mom or solo entrepreneur, this brand is for you.

Meet the Founder

Hi, I’m Morgan McGrath, lash artist, educator, and your biggest hype girl.

I’ve spent 11+ years in the beauty industry helping lash artists master their technique and their mindset. Ida Jane Lashes was born out of my love for mentoring others and a desire to raise the standard of lash education and supplies.

My goal is simple: help you become the artist and business owner you’ve always wanted to be.

What We Offer

In-Person Lash Training & Certification

Our hands-on Classic and Volume lash certification courses are designed to improve lash retention, styling, and client satisfaction. These in-person trainings are perfect for aspiring lash techs and beauty pros ready to expand their service menu and income potential.

Professional Lash Supplies

We carry a curated collection of luxury lash products, including lash trays, tweezers, and aftercare essentials - built for lash artists who demand precision, quality, and retention.

Eyelash Extension Services

Book custom lash sets, fills, and lash lifts from a seasoned lash artist with nearly 12 years of experience. Services are tailored to enhance eye shape and lash health, using salon-grade products for long-lasting, beautiful results.

Marketing Course for Lash Artists

Level up your lash business with our expert-led marketing course - created to help lash artists attract dream clients, build an online presence, and grow their income with confidence.

Mentorship & Business Support

Whether you’re just starting or scaling your beauty brand, we provide the mindset and mentorship tools you need to grow. Our approach blends artistry with strategy to help you build a business that lasts.

Testimonial - Cynthia L.

A hundred stars if I could! Morgan is truly a professional lash leader in the industry. She first reached out to me during my social media journey. Her quality recommendations includes exceptional qualities. Her talents speak loudly in the pdf form called ‘How To Become A Lash Artist’ and what she stands for!

In this handout, it’s must-know information needed, includes the bigger picture to have in mind for new lash artist, and gives great business tips. What I admire most was the specific details for collaborating with others. I will always refer back to these tips time and time again. Her presence in anyone’s lash journey should be a MUST have!

Thank you for being there for me!